Hennessy x Double Chicken Please

Overview

For Tales of the Cocktail, Hennessy partnered with Double Chicken Please — one of the World's 50 Best Bars — to create a high-energy, multi-room activation celebrating bartending culture, community, and Hennessy's place within modern cocktail art. Experiential Producers was brought in to execute the build, fabrication, and on-site transformation behind the buzzed-about “Double Neighborhood” takeover.

Over a multi-month development period, we worked alongside Hennessy, Moët Hennessy USA, and the Double Chicken Please team to translate a playful, hospitality-driven concept into an immersive physical world inside a historic New Orleans venue.

What We Built

Experiential Producers handled environmental design, fabrication, and installation for the entire multi-zone takeover, including:

The goal: build a space that felt like a block party, a cocktail lab, and a cultural pop-up — all at once.

The Experience

Guests entered the “neighborhood” and were guided through a series of immersive, personality-driven environments — each one nodding to a Moët Hennessy brand while still tying back to the shared creative vision.

With Double Chicken Please involved, the cocktails and hospitality moments elevated the entire experience. Their signature playful approach to drink design paired with Hennessy's iconic identity brought a distinctive New York-meets-New Orleans energy to the activation.

Music, cocktail tastings, unexpected details, interactive elements, and curated zones created a dynamic flow that kept guests circulating and discovering new moments throughout the night.

The Result

The activation became one of the most talked-about events of Tales of the Cocktail — recognized for its creativity, immersion, and collaboration between a world-class bar and a global spirits icon.