The Playbook

From Concept to Execution

Our proven process ensures every production runs smoothly from start to finish. Here's how we bring your vision to life.

01

Discovery & Strategy

We learn your brand, audience, and objectives to craft a tailored strategy that sets the foundation for success.

  • Brand immersion and stakeholder interviews
  • Audience analysis and persona development
  • Goal setting and KPI definition
  • Budget alignment and resource planning
  • Competitive landscape review
Phase Outcome

A comprehensive creative brief and strategic roadmap

02

Creative & Design

Our team develops concepts that bring your vision to life with compelling creative and detailed technical plans.

  • Concept development and ideation
  • Experience design and guest journey mapping
  • Technical planning and specifications
  • 3D renderings and visualizations
  • Presentation decks and stakeholder alignment
Phase Outcome

Approved creative concept with detailed design documents

03

Pre-Production

Detailed planning ensures every element is accounted for, with no surprises on show day.

  • Vendor sourcing and RFP management
  • Detailed timeline and milestone creation
  • Risk assessment and contingency planning
  • Permit coordination and compliance
  • Staffing plans and crew scheduling
Phase Outcome

Complete production plan ready for execution

04

Production & Execution

We bring it all together with precision, professionalism, and the ability to adapt in real-time.

  • Load-in management and site supervision
  • Show direction and showcalling
  • Real-time problem solving and decision making
  • Client support and VIP management
  • Quality control and brand compliance
Phase Outcome

A flawless event that exceeds expectations

05

Strike & Wrap

Clean closeout with documentation and insights that inform future activations.

  • Efficient strike and load-out
  • Asset recovery and inventory management
  • Final reporting and metrics compilation
  • Post-mortem review and lessons learned
  • Recommendations for future events
Phase Outcome

Complete documentation and actionable insights

Why It Works

The Difference Is in the Details

Our process has been refined over 18+ years and hundreds of successful productions.

Proactive Planning

We anticipate challenges before they become problems, ensuring smooth execution.

Clear Communication

Regular updates and transparent reporting keep all stakeholders aligned.

Flexible Execution

We adapt in real-time while maintaining focus on your objectives.

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Ready to Bring Your Vision to Life?

Let's discuss your next activation, festival, or corporate event. We're ready to produce something extraordinary.

Or reach out directly:

tim@experientialproducers.com