Overview
La Roche-Posay and Agency, We Are Team, tapped Experiential Producers to bring their presence at the Miami Open to life through a high-visibility 10x20 custom fabrication and a seamless two-week consumer sampling program. With over 500,000 samples distributed, a rotating team of brand ambassadors, and the heat/humidity of Miami tennis season, this activation demanded precision logistics, airtight planning, and constant operational discipline.
What We Delivered
Custom 10x20 Fabrication & Buildout
- • Designed and fabricated a fully branded 10x20 footprint aligned to La Roche-Posay's clean, clinical aesthetic
- • Integrated product education areas, sun-care messaging, and high-volume sampling zones
- • Managed all environmental considerations including shade, flooring, power access, and attendee flow
Pre-Event Coordination
- • Permitting and compliance
- • Tenting specifications & approvals
- • Branding placements & vendor coordination
- • Load-in / load-out scheduling with tournament operations
- • Security, storage, and onsite facilities management
Sampling Logistics: 500,000+ Units, Zero Breaks in Flow
La Roche-Posay's goal was simple: never run dry on samples — not once, not ever.
- • Set up a back-of-house warehouse operation to pre-prep and stage all 50k samples prior to the event
- • Implemented a daily replenishment system so brand ambassadors always had fresh stock
- • Built a distribution rhythm designed to survive the busiest tournament days without bottlenecks
- • Managed waste, shrinkage, and onsite inventory tracking
Two full weeks. Massive foot traffic. Not a single sample gap.
Brand Ambassador Team Leadership
Experiential Producers hired, trained, scheduled, and managed a full team of brand ambassadors throughout the event.
- • Product education and correct brand messaging
- • High-volume sampling
- • Traffic engagement and onsite guest flow
- • Daily reporting and quality control
- • Maintaining the premium, dermatology-grade energy La Roche-Posay expects
The Result
A fully dialed-in, high-polish La Roche-Posay presence that stood out inside one of the most prestigious tennis events in the world. The brand connected with tens of thousands of guests, reinforced its authority in skincare and sun protection, and delivered one of the largest sampling surges of the tournament — all without a single operational hiccup.
500K+
Samples Distributed
2
Week Activation
10x20
Custom Footprint
0
Sample Gaps