Brand Takeover
PATRÓN Tequila Brand Takeover
Tales of the Cocktail 2024
Overview
A multi-floor brand takeover inside the Virgin Hotel New Orleans, bringing PATRÓN's premium tequila experience to life through custom fabrication, immersive environments, and world-class hospitality.
During Tales of the Cocktail, Experiential Producers partnered with PATRÓN Tequila on a six-month collaboration to activate their campaign across four levels of the Virgin Hotel — translating bold brand creative into a full-scale, immersive experience.
What We Built
We handled the project end-to-end: design refinement, feasibility planning, site walks, fabrication, installation, and onsite execution. Our custom builds included:
Every piece was built, delivered, and installed by Experiential Producers.
The Experience
Over two days, more than 5,000 guests moved through a multi-floor journey featuring cocktail education, photo moments, VIP tastings, music programming, and PATRÓN's bold redacted creative brought to life through environmental design.
The result was one of the most talked-about programs of TOTC — an immersive takeover that showcased the craft and culture behind PATRÓN in a way that felt premium, modern, and unmistakably on-brand.
Results
5,000+
Attendees
4
Floors Transformed
6
Month Build
100%
Custom Fabrication
“Powering bold ideas with world-class production.”
Experiential Producers brings premium brand stories to life at any scale.